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TRUCKSIDE ADVERTISING: VALUE STATISTICS

According to the Truckside Advertising Council,
non-public transportation based advertising,
which includes truckside, mobile billboards,
taxi advertising and vehicle wraps,
represents one of outdoor advertising's fastest growing product segments,
generating significant interest, curiosity and results.

Outdoor Advertising Association of America (OAAA) statistics
indicate truckside advertising delivers tremendous
CPM (cost per Million Impressions) value:

 

Television
Newspapers
Magazines
Radio
Billboards
Truckside Ads
(Top 100 Markets/30 second Prime Time Spot)
$17.78 CPM
(Top 100 Markets/one third page B/W)
$22.95 CPM
(23 Publications/4-color Page)
$9.35 CPM
(Top 100 Markets/60 Drive Time)
$8.61 CPM
(Average/all forms:8 sheet, 30 sheet, bus, bus shelter, etc.)
$2.18 CPM
(approximately)
$0.80-$1.30 CPM

•Driven to be Seen!
•Quick Change Graphics
•One Piece Seamless Vinyl!
•Brilliant Color Graphics!
•Lightweight Aluminum Framing System
•Priced Comparable to Traditional
Truck-side Graphics




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